🎙️Change Leader Insights: Divya Visentini, Growth Marketing Leader & Founder of Navstella
Apr 16, 2025
In this episode of Change Leader Insights, Jessica Crow speaks with Divya Visentini, an executive growth marketing leader and founder of Navstella, about change, artificial intelligence (AI), and the evolution of growth marketing.
Divya Visentini is a seasoned leader with nearly 25 years of experience in marketing, sales, and client management, known for driving B2B growth, account-based marketing, and data-driven strategies. With deep expertise in first-party and zero-party data strategies, customer data platforms, and advanced marketing technologies, Divya has helped organizations stay ahead in a rapidly evolving digital landscape. Her success is rooted in a data and outcome-driven approach, seamlessly integrating strategy, creativity, and technology to solve complex client challenges.
During the conversation, Divya shared a story about a business owner involving her team members in automating and digitizing aspects of their work using technology to enable the growth of her people. Says Divya, “[She’s] giving them what I always call a ‘sight of land.’ Change requires people to either be able to see land or at least have a sense of where that land is and which direction it’s in. The ship spins in circles if they don’t know they are sailing toward land. But if you give them a sense of land, they know where their bearings are.”
Highlights from the conversation include:
☑️ A brief history of the evolution of marketing as digital tools emerged and reshaped the marketer landscape
☑️ The impact of AI on functions across organizations and adapting to significant technological challenges
☑️ The connection between change management and rapidly evolving technology (and how businesses are feeling the impact)
If you want to learn more about change and technology, be sure to tune in and hear what Divya has to say!
👀 To watch the video: https://youtu.be/hKFr8x0c46A
👂 For streaming options: https://www.apogy.biz/podcasts/change-leader-insights
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