Why Brand Strategy Is Essential During Mergers & Acquisitions with Sue Kirchner

In this episode of Change Leader Insights, Jessica Crow speaks with Sue Kirchner, founder of Brand Strong Marketing and host of The Turbo Branding Show, about a critical—but often overlooked—element of organizational change: brand.

Mergers and acquisitions (M&A) are among the most complex and emotionally charged changes an organization can face. While operational integration gets most of the attention, Sue makes the case that brand strategy is just as essential to success. Why? Because brand is how people connect to the change—and how they decide whether or not to believe in it.

For over 25 years, Sue has helped thriving businesses create Wow! Brands, allowing them to scale faster, easier, and more successfully. Her Brand Strong Methodology has enabled organizations to attract the right customers and employees, enter new markets, create amazing customer experiences, and increase sales consistently. She is also the host of the Turbo Branding Show, a podcast and video show designed to help Founders and CEOs of thriving businesses ignite their growth by leveraging their brand to grow faster, easier, and more successfully.

Sue’s insights into how brand impacts behavior, culture, and performance make this episode a must-listen for any leader guiding their organization through change.

Highlights from the conversation include:

☑️ Why brand is a strategic lever during M&A, and how it helps align teams, customers, and investors

☑️ How emotional loyalty to a brand impacts adoption and morale during major change

☑️ The most common brand-related mistakes leaders make during M&A (and how to avoid them)

If your organization is navigating M&A or any large-scale transformation, this episode will have you rethink how brand fits into your change leadership approach, and why it’s not just a marketing concern – but a human one!

Link to website: https://brandstrongmarketing.com/